Atalaya Capital Management LP, together with its subsidiaries and affiliated companies (collectively, “Atalaya”) is committed to protecting your privacy.
Information We Collect
Depending on your use of the Site, we may collect information from you in different respects.
Personally Identifiable Information
Personally Identifiable Information (“PII”) refers to information that can be used to identify you, including but not limited to your name and email address. We consider this information highly confidential. Depending on your use of the Site, we may collect the following information directly from you:
- We may collect your name, email address, and any additional information you provide if you fill out the “Contact Us” form on www.atalayacap.com.
- We may collect your name, email address, phone number, company name, and industry if you fill out the “Explore Financing” form on www.atalayaleasing.com.
- We may collect your name, email address, and any additional information you provide if you chat with us using the Chatbox feature on www.atalayaleasing.com.
The information collected by the Site in this manner includes IP address, browser type, content viewed, and other similar analytics. These analytic cookies generate aggregate statistics that are not associated with an individualized profile.
The Site does not respond to web browser “do not track” signals. You can manage or disable cookies at any time by adjusting your browser settings. Browsers are different, so please refer to the settings menu of your browser for instructions on how to change your cookie preferences. For information on how to disable Flash cookies, please visit www.adobe.com/products/flashplayer/security. You can visit www.google.com/settings/ads to manage the Google ads you see and opt out of ad personalization. Additional information on cookies can be found at www.allaboutcookies.org. Please note that if you choose to disable cookies, the Site may not function properly and certain services may not be available to you.
How We Use the Information We Collect
We collect and use your information to provide and manage the services you request, including to respond to an inquiry you initiated via a form on the Site. We may periodically contact you with offers, surveys, and information about our services, legal notices, or other important information. We may also use your information to tailor advertising to your interests.
We work with third-party service providers to analyze your use of the Site, including the time and duration of your use of the Site or other information about your interaction with our online content. Atalaya uses Google Analytics and Hubspot to provide data on usage of the Site. We also collect information through certain Google Analytics advertising features, specifically Remarketing and Advertising Reporting Features. These features help make the advertising you see on sites across the internet, including on social media such as Facebook, more effective.
We may also share your information in the event that it is necessary for any of the following reasons:
- To administer and improve the Site and develop new products and services;
- To protect our rights or property or the safety of our employees or others;
- To comply with any court order, legal process, or respond to any governmental or regulatory request; or
- To transfer information in the event of a merger, transfer of assets, or other organizational restructuring.
The Site is not intended for and is not directed to children under 13 years of age. We do not knowingly collect or store any personal information from children under 13 years of age. If you are under 13 years of age, do not provide personal information to us and do not use the Site.
Links to Third-Party Websites
The Site may contain links to other websites. We have no control over and are not responsible for the privacy policies or practices of such sites. Whenever you link to another website, you may be asked to provide login credentials or other information. Please note that any PII or other information you disclose to third parties, including any third-party website linked from the Site, is subject to the privacy customs and policies of those third parties.
We maintain appropriate controls designed to protect your personal information against loss or accidental, unlawful or unauthorized, alteration, access, disclosure or use. Unfortunately, no data transmission or storage system can be guaranteed to be 100% secure, and we therefore urge you to always use caution when transmitting information over the Internet. If you have reason to believe that your interaction with us is no longer secure, please notify us immediately.
Your Privacy Rights
Pursuant to various state laws, you may have the right, subject to certain limitations, to: (i) request access to PII we hold about you; and (ii) request that we delete your PII. You may also have the right request the categories of personal information we have collected about you, the categories of sources where we collected such personal information, the purpose for such collection, and the third parties (if any) with which we have shared such personal information.
We do not disclose your PII to third parties for the third parties’ direct marketing purposes.
For additional information regarding our collection and use of personal information, please see “Information We Collect” and “How We Use the Information We Collect” above.